featured Leo Leung

A Conversation with Leo Leung

How are you, Leo? It had be great if you could tell us something about you.

Leo: Hi everyone, I’m Leo Leung, a former Front-End Developer from China, who is now a Designer. And the shift has been a wonderful process for me, cause I always dreamed of being a full-stack designer, and I always adhere to this thought,

Programer makes the world real, and Designer makes it fresh.

Music Player Transition
Music Player Transition

You come from the mighty China, where WeChat seems to have taken over all the internet domains. Could you put some light on WeChat’s dominance in China?

Leo: WeChat could be said to be the early concept of the mobile terminal products, its main role was as a substitute for QQ in mobile terminals, so it is clear that WeChat always had its own clear goals and characteristics. Over the time, when the mobile terminal has completely become mainstream today, WeChat basically fulfilled its mission.

But, I’ve a strong personal opinion about it. WeChat’s success is not accidental by any chance, cause it has a strong backer–Tencent. QQ being the wide and early social product business, Tencent introduced a large number of users to WeChat, the fact that can’t be ignored. So, when the number of users reached a certain level, business model changed. It’s high time that we realized the power of user acquisition to make a business profitable.

How has been your experience working at Alibaba.com?

Leo: Working at Alibaba.com is a great pleasure and enjoyable experience. Every day, around you are China’s top designers working. They advocate and encourage sharing in a friendly spirit. People often organize lectures for sharing their knowledge, and each time you participate, you learn something new.

Today, Alibaba.com has become a comprehensive company. It focuses on internationalization, big data, cloud computing, e-commerce platform, payment platform, etc. So, sharing covers all the levels and ensures the maximization of the value of design in the company.

Multiple Card Flow
Multiple Card Flow

I reckon you plan to move to the US, what motivates you to do that?

Leo: I intend to move to San Francisco, because it’s the city where I want to go to work amongst the great designers. And I’ve recently started to prepare to apply for the course in HCI in Carnegie Mellon.

I do have a good knowledge of design, but I find myself deficient in some aspects. So, it’s necessary to have a plan to study further.

You do a lot of amazing interaction design concepts using Cards as your main element, what’s the idea behind that?

Leo: In my opinion, a card represents a collection of information. At the same time, it has its own advantages.

Let me give you an example, the richness of information has two sides to users, on one hand, users are eager to read detailed content. And on the other hand, users want to be able to get just the key information before diving deep. So, we can solve these problems by using the characteristics of cards.

Firstly, there is this hierarchy of cards. It peels the critical information and brings it to the forefront. Secondly, the card has the function of visual guidance in dynamic interaction. We all know that the phone interface is two-dimensional, but the card can bring third dimension as Z axis. Although, not in the traditional sense of 3D, it’s still enough to make more meaningful innovations in interaction. Google also mentions this in their guidelines for interaction design.

Tofind Concept Web Preview
Tofind Concept Web Preview

You’re pretty much of a celeb on Dribbble, could you share some memorable responses you’ve got from your Dribbble fans?

Leo: I’d like to talk about some of my feelings when I first joined the community. One of the most memorable for me is what an elder said to me–he said,

With great power comes great responsibility. We help you and hope you can help others.

That’s what I’m doing right now–do as much as I can to help those in need. Some people might ask me all kinds of questions, and I always try my best to answer them.

What do you think is the most important thing for one to learn to be able to design futuristic interaction concepts such as yours?

Leo: If you have a brilliant idea in your head, do not hesitate to try it out and put it in a real demo.

Tofinds Map Nav Flow
Tofinds Map Nav Flow

What’s your take on the future of Interaction Design in the VR/AR systems?

Leo: The design of VR/AR is more inclined to the category of Human-Computer Interaction (The reason why I mentioned earlier that I wanted to study HCI major), at the same time, it’s a milestone for the design dimension upgrading from 2D to 3D. 

Personally, I think no matter how the design style changes, the basic theory of design always remains relevant. That’s to find the problem and put forward a solution to it. Better service for users.

Tofind Sneak Peek
Tofind Sneak Peek

Amongst the wide range of your beautiful projects, what’s your personal favorite? And why?

Leo: The interesting thing is that I can’t give a clear answer to this question, cause we are all Work In Progress. Every once in a while, when I look back at my previous work, I feel dissatisfied. And always think that my next work will be better. It’s a period of constant self-denial.

You’re simply the best there is for visionary interaction design concepts. What advice would you give to the aspiring designers?

Leo:

Keep yourself focused on new information and keep learning. A lot of things in life will endlessly inspire us, so enjoy your work and life.

Leo's Workspace
Leo’s Workspace

Rapid Fire Round

Design is ____.
The way to make the world fresh.

One thing you love and hate about China?
Love: Food, Hate: It’s hard to say.

One thing that you love and hate about USA?
Love: The diversity of cultures, Hate: It’s hard to say.

Your design stack consists of _____.
Sketch, AfterEffects, Photoshop, Illustrator, Blender.

If not a designer, Leo would be _____.
A professional Chef.

Favorite mobile apps?
Golden Thread Tarot.

Marvel or DC or something else?
Both Marvel and DC.

Your favorite design excuse?
I need more time!

I cannot live without _____.
My road bike.

Darshan is ______.
My friend, right now.


Leo’s a great designer with mastery in interaction design. You would be amazed by the way he blends story-telling with interface design. His design concepts are very well thought and executed to near perfection. He has been my go-to guy for interaction design inspiration for quite some time now. The reason why I had featured him on Product Disrupt.

His Dribbble is the best place to keep an eye on his new designs and be amazed by it. Trust me, you won’t be disappointed.


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