We’re a country of billions, we’re making a mark in enormous fields, progressing superbly. We’ve earned some respect for us in the world. In spite of all these feats, we’re considered to be a dirty nation. World doesn’t counts us when it comes to listing down clean countries. We are far behind from being called a clean & healthy country.

Why is this about India? Why can’t we feature in that list of clean countries? Are we so dirty? Are we so obsessed with that tagline “Daag acche hain” that we don’t want to clean ourselves or our nation?
Well, the answer lies within us. Facts & demographics about India clearly state that we haven’t been good enough in keeping our country clean.

The below graph showcases the transition state of sanitation in rural India,

One can clearly observe that there has been an increase in the number of toilets from the year 2001 to 2011, but this is very low as compared to the increase in population. This just doesn’t meets the need of the demand as we see a rise of just 5% toilets to satisfy the needs of 50% rise in the population.

Men & kids find a rescue to their sanitation problem by defecating behind the bushes or some dark corners, but what about women? They can’t just copy men in this matter of fact. Women have to walk miles just to pee. And all this is due to lack of toilets, directly increasing the probability of illnesses in women.

Babli is one such Woman who have to deal with this daily problem along with her other problems. Babli doesn’t demands for some glittering toilets, she just needs one to keep her away from infections. She just wishes to have an access to that toilet when she’s in a need of one.
Can’t we fulfill this simple desire of Babli? Can’t we put our hands together to build a toilet? Can’t we make our India clean?

PM Narendra Modi’s Swachh Bharat Abhiyan has put some lights on the necessity of cleanliness. Awareness has been risen amongst people, but we still aren’t taking any actions for our ideas.

Domex has put some efforts in a mission for providing Babli & other Indian citizens a facility for sanitation. You can bring about the change in the lives of millions of kids, thereby showing your support for the Domex Initiative. All you need to do is “click” on the “Contribute Tab” on www.domex.in and Domex will contribute Rs.5 on your behalf to eradicate open defecation, thereby helping kids like Babli live a dignified life.

About The Domex Toilet Academy
Domex, HUL’s flagship sanitation brand, currently runs the Domex Toilet Academy (DTA) programme. Domex Toilet Academy was launched on 19th November 2013. It aims to become a sustainable and long-term solution to provide sanitation that benefits the local community and helps stimulate the local economy. The Toilet Academy makes toilets accessible and affordable, while promoting the benefits of clean toilets & good hygiene. Our effort has resulted in bringing the change in the villages of Maharashtra and Orissa and we aim to build 24000 toilets by 2015 in rural areas faced with the problem of open defecation.

P.S. Photo credits can be viewed by clicking on the respective Images.